The Bratwurst

Floor Area. 300sqft
Project Value. £25K
Operation. Diner and Take-Away

Bucking the trend of the vintage and reclaimed styles so in vogue at present, The Bratwurst is a bright and colourful design with a hint of kitsch that makes it stand out from the crowd! With a brief to refresh the existing unit; which, as can be seen from the before photos, was very plain, we developed a concept that suited the diner style branding and layout, taking strong influences from the traditional American Diner and colours from the German confectionary being sold.

With a tight budget, the basic structure of the unit was retained with the key areas of improvement highlighted and addressed accordingly. New lighting was introduced to not only soften the overall levels, but also highlight items such as menus boards and introduce features to the windows. New furniture was added to offer choice for more relaxed dining and built in displays were incorporated for branded products and merchandise. The results are bold and striking, and have vastly increased its popularity. Again, proving good design is good business!